Online Digital Marketing Jobs And Their Implementation

The world has gone digital, and for every business to succeed in this age, an online presence is important. Although traditional means of advertising are still in use and very much effective, the internet has provided a means to reach millions of people at the same time. Also, if you do not enough funds to spend on marketing in the early stages of your business, the internet provides effective ways to get your brand out there.


Online advertising is very important for every business that needs brand awareness, mores sales, more conversion. Online advertising is cost effective and result driven form of advertising. Firms and businesses should anchor their marketing budget on online advertising.

Here are 10 ways to promote your business online:
The first step to getting your business online is setting up a website. If used well, having a website would go a long way in promoting your business. Your website should be simple functional and user-friendly, and must provide information about your business, products and services in a professional manner.

Including a blog in your website would further help you get the word out about your business. It can be used to promote new products and services share flattering stories about your business, answer customer question, advertise job openings and position you as an expert in your field when you offer tips, advice and guidance to readers.
After creating a website, the next step is to ensure that your website is search engine friendly. Optimizing your website for relevant keywords is an important aspect of marketing your business online. When customers search for what you sell, make sure your website comes up top in their search results by constantly fine-tuning your website’s SEO. Use keywords with local flavour such as “Yaba consultant” to attract local customers. If you’re not SEO-savvy, it can be worth hiring an expert to help out.
Email marketing is a great way to keep in touch with customers and regular readers, and it goes a long way in driving business success. You can send newsletters to inform about special promotions, new products and updates or new blog posts. Keep in mind that over half of your contacts check their email daily. Whatever newsletter you decide you want to go with, plan to send them regularly. It will help your readers to get used to it, and maybe one day they will wait to get it.

When used right, email marketing is super effective. Services like like Aweber, Get Response and Mailchimp are effective for carrying out successful email campaigns.
Set your business profile on as many social media channels as you can. Be sure to include a good description of your business, relevant keywords and a link to your website. Participate in industry-related social media conversations that talk about your type of products or services.

There are so many social media platform and billions of prospective customers to reach out to.

Spend as little as 1$ advertising on social media. This can be achieved via paid or organic marketing.

Set up your business profile or page on LinkedIn, TrustOrRun, Facebook, Instagram, Google Plus and Twitter.
To advertise online, you can use social media, google or banner adverts on tap-ranked websites. Facebook ads, one of the most popular for social media offers a great opportunity to reach the right demographics for your business. If you know your customers well, you can use metrics like interests, geographic location, marital status, age and many others, to locate potential consumers.

Rent ad space on websites that provide opportunities to place your ads on them in exchange for a periodic payment. An example of such website is medratimes

There are so many of such website where you can get to advertise on their platform and reach out to so many of their users.

The concept of this method of marketing is to understand your niche very well and find an online platform that is aligned with your niche.

This is very important as you will be promoting your business to people who are interested in your niche and might be interested in getting your products from there.
Marketing gurus and influencers such as Neil Patel are of the opinion that “content is king” in every marketing strategy.

This is the more reason why it is very possible for a startup and small business to usurp the big guns in the industry if its content marketing is effective utilized.

It is one of the most cost-effective means of getting free traffic from search engine. And traffic makes it very easier for you to gain more people that are interested in what you do.

Create a variety of content types such as articles, blog posts, infographics, or images and distribute them on several channels.

The quality of these contents must be detailed and express in such a way that it adds enormous values to your readers who happens to be your prospects.

To get the most out of your blog, you will need to set aside some time every week to write quality content.

The more quality post you deliver to your audience on a weekly basis, the more they want to be part of your growing business. It can be a great tool for your marketing goals.

The benefits of a blog increase manifold as you increase your publishing frequency.
Join forums that are relevant to your companies niche, join in the conversation and offer insightful and helpful answers to questions.

So many customers will flock to your doors if you are intention about helping them find solutions to pressing issues in your industry.

This is very awesome for you and your business as prospects imprints it in their subconscious mind that you are so confident and knowledgeable about what you what you bring to the table.

Hence, this feeling is passed to your product and service and tons of clients will be willing to do business with you.

You can also create topics that are relevant to your business. Position yourself as an expert in your field and improve your industry expertise and customer baseline.8. Leverage the Power of Social Media Influencers
With the power of social media, you can instantly reach droves of people from across the world at a moment’s notice. But reaching these people can be challenge when you don’t have hundreds of thousands or millions of followers.

To reach those people, you need amplifiers, power users and influencers to help spread your messages. While this won’t be free, selecting the right social media influencer to help spread your message will give you instant access to a wide audience in your specific niche.
You don’t need to show your face, or have super video editing skills in order to benefit from video. A lot of businesses are utilizing video not just to engage their customers or generate leads directly through the video but to also increase search engine visibility. There are a number of free video-making apps and websites. When uploading, ensure you optimize the title of the video and description in order to increase your opportunity to rank the video.

Upload videos on YouTube that have to do with how your business can adequately help your existing clients, prospective clients, and perhaps the general public.

Having this at the back of your mind while creating the videos will invariably go a long way in registering your brand in the minds of YouTube users.

Create a video that shows how your products work, its features, its advantages over others, its shortcoming and how to overcome them, and the pricing policy will make customers who need the product queue for it.

Send your video link to your friends and encourage sharing. Did I remember to tell you that having a YouTube channel is free? Yes, it is very free and you can reach billions of users internationally.
Studies have confirmed that people are more likely to accept something for free than they are to pay a nominal price for it. So, why not provide a free service or product to your customers? Maybe you offer a free 15-minute consultation or an entry-level product that you want to give away. Giveaway can be publicised via social media or emails. Whatever you offer, ensure you secure the customer’s contact details so you can get in touch with them later. If you’re giving away a service for free, you can promote your paid services to customers. People are more likely to feel like they owe you when they accept something for free as well.
Purchase decisions are heavily influenced by peers and reviews. It’s critical to get as many positive reviews on review sites such as Google Plus. Facebook pages also provide a platform for customers to submit reviews.

Make review acquisition a part of both your online and offline marketing strategy. Have a section on your site dedicated to reviews, send emails soliciting reviews, ask customers at the point of checkout.